About us



We work with you to understand your product and market, as well as customer demographic and strategic goals. Then we take a look at the landscape, competition and potential channels for sales to give us a compass with which to move forward.


Whiteboard sessions around the product concept, customer journey, target personas and business models. This step gives us the initial pulse of the product and allows us to define a user experience targeted to specific user profiles in any market segment.


We take product and market strategy seriously as we identify markets and market segments that are a fit for your concept or an avenue to extend your brand and drive growth. We use data and customer insights to describe an approach that results in ROI.

Rapid prototyping

We like to quickly get something in your hands that you can touch and feel so your clients, partners or investors can really understand the potential of a well-executed idea. Within a matter of weeks, you’ll be looking at your concept across mobile, web and TV – we do it all the time.


Finding the right look and feel for your product that represents the brand well and lends itself to a compelling experience for the end user is something we thrive on. We know how much can be communicated with a good design, the right logo, and a well-chosen font. We enjoy the process so we iterate and get it right.

Test & Iterate

Part of why we like to rapid prototype is so we can get the product into people’s hand and test. This is where the most learning happens. We look for patterns in user behavior and feedback that help us find the right set of user experiences. This typically results in a user immediately feeling comfortable and wanting to stay a customer.



We’re passionate about building products and businesses that touch people’s daily lives and we’ve been involved in some groundbreaking innovations over the years.

Jorge Ledesma

Partner - Experience & Design

Jorge has worked with early adopters since 2000 helping shape the landscape for iTV, Mobile and Web. He’s also lead award winning initiatives and industry firsts with brands like Samsung, EA, SanDisk & HP. An experienced Creative Director now focusing on end-to-end experience design cross platform.


Partner - Product Strategy

Building digital products for over 20 years. Success bringing new products, services and segments to life. Fluent in digital – mobile, apps, CE, cloud and media. Known for innovative vision with a strategic focus on ROI. Deep experience driving high value product ideation, development, and distribution at scale. Global brand creation and management success. Brands include Chase, SanDisk, Muve, iVAST.


Partner - Innovation

Business developer, brand-builder and digital innovator advising company founders, developing new digital products, AR and interactive content as well as creating new business opportunities and strategic partnerships.


Partner - Business Development

Drew has over 10 years experience in drafting and implementing digital production operations. He thrives working with pioneers and charging forward through execution of strategic digital marketing. Notable brands include: Beyond Meat, Apple, Samsung, Google, Lexus, and DreamWorks.