About us

Strategy, Creativity and Innovation in perfect balance

Brand Development

We work with you to develop a deep understanding of your brand, products, services, and target market. Symmetry dives deep into the heart of your business, conducts thorough market research and identifies the best look, feel and messaging to help you establish your business in chosen market segments.

From building your brand feel and messaging to creating visual identity Symmetry can draw out your strengths and find ideal way to position your brand and motivate your teams. We understand your business manifesto, develop personas and understand business models so we can accurately hit your target market with a brand that resonates.

Product Design

Product Strategy

Good product strategy is a core competency and we play to win. We use the latest in growth marketing and market analytics to help existing projects take off and to make sure new products hit the ground running. 

UI/UX Design

While many agencies out there can deliver good looking digital assets, Symmetry specializes in designing products that engage and convert. We have a proven process for designing your ideal customer experience, building a blueprint for digital touch points and executing visual design that will delight your customers.


Symmetry can take care of the intricacies and details of development for even the most complex digital products. We deliver beautifully functional and easy to use products on time and with little oversight - using modern technology platforms and frameworks that scale.

Digital Innovation

Our team consists of experts who are seasoned veterans in the core technologies necessary for innovation in this up and coming space. From Augmented Reality to VR and XR, Symmetry has a rock solid pedigree in 3D, Interactivity, metaverse innovation that most other agencies find difficult to execute. And, we often partner with larger agencies that need AR or VR for their clients.



We are passionate about nurturing and developing next generation digital products and services. We have decades of experience working with both established and emerging technologies and we have been involved in some truly groundbreaking innovations over the years.


Partner - Product Strategy

Brendan Kavanagh is an innovator, entrepreneur and Co-Founder of Symmetry Labs. He drives the company's Brand, Product and Market Strategy. Prior to Symmetry, he built numerous brands and digital products, many of which would go on to become industry disruptors and game changers.

Brendan is adept at taking both established and cutting edge tech and further developing it into scalable, market ready products that can consistently hit profit and ROI targets. Brendan is a 20+ year veteran of mobile, digital media, cloud, CE and XR.

Jorge Ledesma

Partner - Experience & Design

Jorge Ledesma is a Symmetry Co-Founder, Creative Director and Experience and Design expert.

He has worked with startups and Fortune 500 companies to create highly curated end-to-end experiences and cross platform products. Jorge has helmed teams from the likes of Samsung, EA, SanDisk and Honda and helped launch many award winning initiatives.

He has led numerous teams to achieving many industry firsts in iTV, Mobile, Web and XR.


Production and Programs

Drew Garraway is a valued leader at Symmetry Labs where he oversees Production and Program Management.

Before joining Symmetry, Drew built more than 10 years of experience in ideating and executing digital production operations.

This includes successful digital marketing campaigns and novel interactive products and services. Drew has worked with the best of the best from companies like Apple, Google, Samsung, Dreamworks, Lexus and Beyond Meat.