A groundbreaking AR activated movie magazine and entertainment news site

The Challenge

Multiple properties across print, AR & web.

Moviebill needed to simultaneously launch a print magazine with AR activations, news website with publishing capabilities and an analytics dashboard that could track engagement and provide reports for partners and advertisers. Symmetry worked with their internal team as well as an outside agency to help bring it all to life.


Strategy. Design. Direction.

We helped conceptualize and visualize the magazine and activations then created the look and feel that would exist on the web. We provided strategy, UX and visual design for both the news-driven wesbsite and the AR activations. We built HTML5 games to support the AR activations. Symmetry also built an analytics dashboard to track the activations.

The Work

Moviebill drove engagement.